What to Say to Potential Private Investors for Startup Small Businesses
Getting an appointment with a potential private investor is just the beginning. The next step is harder…and more important. You need to convince them to risk their money by investing in your proposed business. To do that, you need to focus on the factors listed below.
Products or Services
To know thy product (service) is to know thy business. Ultimately, everything will come down to what you’re selling. You need to know every feature of your product or service, how it fares against the competition, what its main attraction is to your market, and what could enable your products or services to triumph.
Give them proof. Let them know why you’re convinced people will buy them and you’re sure to win them over!
Of course, having excellent products or services to sell won’t be enough to make your business survive, much less profit. You’re sure to impress potential private investors more if you come prepared with a list of well-thought-of strategies and tactics for marketing your products and services. They want to see how well you comprehend your target market and how effective and efficient you are at applying your knowledge to generate profit for your business.
Think rate and term. Firstly, they want to know exactly how long it would take them to recoup their investment. Secondly, they want to know how much more they can earn from their investment. Approximate figures won’t do. You need to calculate the odds, provide projected figures, and tell them simply if they can become richer – or poorer – because of your startup business.